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NetSuite SEO and Digital Marketing

NetSuite SuiteCommerce Advanced (SCA) requires a platform-level understanding to correctly implement effective NetSuite SEO and Digital Marketing improvements. In addition to implementing already well-known best practices, the custom tips in this Ultimate Guide of SuiteCommerce Advanced SEO and Digital Marketing will help you improve your website’s organic rankings, ensure you have accurate and actionable data for 3rd party marketing and analytics, and set-up your NetSuite site for optimal conversion.

Set-up Search Engine Optimization Best Practices

Optimize Site Performance

SSP Applications, or SuiteScript Server Page Applications dominate how content is delivered in SuiteCommerce Advanced. These files produce the HTML that gets rendered for each new URL.

Configure Meta and Micro Tags

NetSuite is continually adding micro tag configurations to the SuiteCommerce Advanced platform. Incorrect configuration will result in meta tags output for the user, but not for a spider, rendering all of your content as one homogenous page.

Configure Facet Pages Correctly

Facet Search Pages are used to filter your current products and make it easier for customers to find exactly what they are looking for.

Optimize Customer Conversions

This is a very involved process and varies by customer. For example, if underlying SuiteScripts are not optimized, just like on any other platform, pageload time and conversions will suffer.

Troubleshoot SEO Implementation

The SEO Page Generator comes with a built-in function that allows you to troubleshoot your implementation, ensuring the Search Engine bots that crawl your site get all the information they need specific to each product you sell.

Optimize User Reviews

Search Engines love original content, and adding user reviews to your page not only helps your page get found, but can help your visitors convert. These reviews can be pulled from multiple sources, including natively provided reviews.

Optimize Sitemap(s)

NetSuite provides a sitemap creator right out of the box. It does, however, have limitations that will need to be accounted for to create sitemap(s) that make the search engines happy.

Configure GSC and BWT for NetSuite SCA’s Query Strings

NetSuite has a host of built in filters, most of which are used on Facet Pages to help your customers find exactly what they want. Account for the correct Query Strings for Google Search Console (GSC) and Bing Webmaster Tools (BWT), as well as assure your page’s canonical tags are set-up to avoid having duplicate content indexed.

Correct 404s Before and After Site Launch

Depending on resources and budget, we can proactively set-up 301 redirects by obtaining all indexed links ahead of time by using proxied search engine queries, or retroactively cleaning up 404s found in Google Search Console and Bing Webmaster Tools.
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Development Expertise

Understand the Single Page Application Architecture

NetSuite SuiteCommerce Advanced web store operates as a single page app. This architecture is at the cutting edge of web development, and allows for a more seamless user experience, especially for mobile users.

Correctly Implement the SEO Engine Configuration

NetSuite has incorporated many SEO best practices into SuiteCommerce Advance, many of which are instituted under an all-encompassing SEO Engine.

Create and Manage Product Feeds, Including Custom Feeds Correctly

Clients often request support for custom feeds, and working with the different item configurations to maintain a robust feed requires some work.

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Accurately Implement Analytics and Third Party Tracking

Remarketing for Matrix Items is More Complicated

Marketers understand that knowing the exact item your customers are looking for is half the battle. Setting-up the remarketing pixels requires platform level knowledge, especially with NetSuite’s different Item types.

Configure Analytics Tracking Correctly

Third party scripts are handled differently than native scripts in SuiteCommerce Advanced.

Maintain Continuous Customer Sessions

Keeping customer sessions continuous is difficult for many one page apps. NetSuite SuiteCommerce Advanced has several Bundles, or sections of the website, and a customer session must be maintained across these Bundles to create factually correct analytics.

Track Conversions Correctly

Due to the one page app architecture, pixels can’t simply be copied and pasted onto the conversion success page.

Optimize Backend Configurations

Understand How to Transition Clients from SiteBuilder to SCA

Transitioning clients from SiteBuilder to SuiteCommerce Advanced can be quite involved, depending on which modules are used, what customization is required, and what data needs migrating.

Obtain Legacy 301s from Older Sites, When Downloading is not an Option

NetSuite allows for data uploads in many cases, but there are a few cases where the platform does not have a download coded. You will need to scrape the 301 redirects from behind the NetSuite portal.

Map Complex Items to Clean NetSuite URLs, Specific to Item Matrix Configuration

NetSuite SuiteCommerce Advanced accounts for many different types of parent-child product (item) relationships. Keeping these configurations straight can be difficult if one is not familiar with how each Item type is best employed.
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Correctly Implement Digital Marketing Streams

Configure Email Marketing Suites Correctly

SuiteCommerce Advanced has been developed to integrate with the Bronto Email Marketing Suite, but this implementation requires knowledge of the NetSuite platform.

Implement Social Sharing

Ensuring the meta tag protocols like open graph, google authorship, twitter cards, or even custom modules are optimally implemented requires deeper knowledge of the NetSuite platform.

Create Highly Optimized Landing Pages

A flexible Category Manager plays a large part in our ability to create consistent, targeted landing pages. This category manager uses many platform-specific attributes to populate these pages according to your needs.

Google AdWords gclid Parameter Handling

Analytics and AdWords accounts are linked so Google can deliver deeper data on paid user behavior on your webstore. However, this does not work well with certain URL configurations that NetSuite SuiteCommerce delivers, and handling these changes is the difference between great paid search campaigns and paying to deliver 404 pages.

Happy Explore Clients Are Our Priority

Explore Consulting helped us to launch our new website, and we are receiving great feedback on the work done. Having our new site integrated to our backend with the latest NetSuite technology is not only a benefit to us as a company, but we know the user experience will improve as well.

Tyler Porteous, VP Marketing & Business Development,

“Explore Consulting’s digital marketing team has increased our organic traffic and revenue by working diligently side-by-side with our in-house team to create a concise and detailed marketing plan for our Ecommerce website."

Rob Gelhausen, Director of Global Digital Marketing,
Greg Smith Equipment Sales, Inc.

Explore Consulting’s digital marketing team has been instrumental in making our site competitive in organic search. Their digital marketing team has been instrumental in making our site competitive in organic search.

Jillian Salik, Owner,