SuiteCommerce Site Builder

SalonSmart is a family-owned and operated business that specializes in manufacturing and distributing salon spa equipment to beauty salons, barber shops, spas, medi-spas, and doctor's offices. In addition, they offer in-house salon design and layout services; as well as custom furniture and cabinetry.

Not all salon furniture and equipment is created equally, and they convey to customers the quality and value aspects of their products.

The Solution

SalonSmart engaged Explore Consulting for a full redesign of their existing NetSuite SiteBuilder website. Explore's web consultants were able to provide a custom design and implementation solution while working hand-in-hand with their in-house digital marketing team to get SEO guidance. One of the cornerstone requirements for this new website was to make the site fully search engine optimized and responsive across all mobile and tablet devices, taking advantage of the most elegant responsive technologies.

SalonSmart's unique product base encouraged the team to go above and beyond and include features used on the site, such as implementing a customized quick view module for products from the category page, special badges for features, and image zoom on the product detail pages. SalonSmart continues to leverage Explore's eCommerce and digital marketing expertise and is very pleased with the results of choosing Explore as their NetSuite eCommerce partner.